The vast majority of creators and service providers do not find it difficult due to the lack of skills. They find it hard since when they give an explanation to what they do, people nod their heads politely- and yet, they do not understand. This disorientation is manifested in all places: weak bios, poor-quality leads, clumsy DMs, and unresponsive content. When individuals fail to process information within the shortest time possible, they fail to hang around. That’s why learning how to clearly explain what you do is a critical part of your first 30 days roadmap on social media.
It is not about making things simple. It is about clarifying your worth to a person, who has no background, who is impatient and sees infinite options.
The reason why people do not understand what you do.
It is important that before pointing out the correction of the explanation we have to know why it is failing in the first place.
Most accounts fail due to the fact that they are:
- Too role oriented rather than result oriented.
- Filled with industry jargon
- Focused on the author, rather than the spectator.
- Attempting to impress rather than bond.
When you mention the words I am a digital strategist or when you mention the words I help your brand scale you might feel confident but your audience is confused. When they are unable to envisage the problem you solve, then they cannot appreciate your work.
The Real Purpose of Explanation of what you do.
It is not aimed at explaining your whole process. It is aimed at recognition.
Someone should have thought with your explanation:
- “This is for people like me”
- This is somebody who is aware of my issue.
- I understand the reason why I should be guided by them.
As long as your explanation does so, you have achieved success, even in a simple way.
The First 30 Days Roadmap: Start With Problem Clarity
During the initial 30 days on social, growth is not your priority. It’s understanding.
Rather than posing a question of how to get more followers, pose:
- Which issue is my reputation to solve?
- What is the existing frustration of my dream audience?
- And what do they desire but can never achieve by themselves?
People will listen longer when you begin your explanation with a real problem.
Step 1: Stop Leading with Your Job Title
The meaning of job titles is not always similar among individuals.
- “I’m a marketer”
- “I’m a consultant”
- “I’m a creator”
These labels are vague. They need to be interpreted, and interpretation is the cause of confusion.Rather than being what you are, be what you fix.
Bad example:
- “I’m a social media consultant”
Better example:
- I assist companies in making social media into inbound leads.
The latter is a pictorial representation. The first one doesn’t.
Step 2: apply Before After Framework.
To demonstrate change is one of the easiest ways to explain what you do.
Structure:
- Preexistent: the inexplicable scenario.
- After: the improved result
- You: the bridge between them
Example:
The majority of creators post everyday and do not receive leads. I assist them in converting content into regular questions.
Step 3: Talk in the Language of the Audience.
Your readers do not think in terms or schemes. They reason in emotions and disappointments.
Avoid:
- Optimization
- Systems
- Funnels
- Scaling
Use:
- Confused
- Stuck
- Wasting time
- Not getting results
As much as your explanation sounds as though your audience will say it themselves, it comes across quicker.
Step 4: Operationalize the Outcome.
Assistance in the development of people is too abstract.
Rather, explain the results that people can visualize:
- More DMs
- Clear content ideas
- Better leads
- Consistent visibility
- Less guesswork
Firm decisions are minimizing the scepticism and maximizing interest.
Step 5: Construct Your Essential Exploration Sentence.
Now take it all into one sentence.
A plain and straightforward form:
I assist [specific people] who have [specific struggle] to [specific outcome].
Examples:
- I assist service companies that constantly post, but do not receive leads to convert content into requests.
- I assist new creators who are confused by what they should post with the establishment of a content direction.
Your communication is founded on this sentence.
Step 6: Repeat It on a Consistent 30 Day schedule.
Clearness does not consist in uttering something once. It arises out of regulated repetition.
In your first 30 days roadmap:
- Take the same basic description in your bio.
- Strengthen in content hooks.
- Reflect it in headings and remarks.
- Align your topics around it
Step 7: Demonstrate, Not Just Elaborate.
Explanations are very strong with the combination of proof or situations.
Instead of:
“I help with content strategy”
Try:
That is the issue which I address when people have been staring at a blank screen and cannot figure out what to post.
Examples cause immediate comprehension since they reflect actual experiences.
Step 8: Revise According to the Confusion Signals.
Listening to the reaction of people.
Good signals:
- “This is exactly me”
- “I needed this”
- “How do I do this?”
Confusion signals:
- What we do is interesting, but what do you do?
- “Can you explain more?”
Your first 30 days roadmap should include refining your explanation, not locking it permanently
